Acquisitions A Safe Bet For Slow Gambling Industry
The number of complaints lodged against British gambling companies has increased by 5000% in the last 5 years, according to BBC’s Panorama. This is apparently largely due to unpaid winnings and ‘failing to operate in a socially responsible way’.
The overall performance of the industry appears to have suffered in recent years as 131 companies out of the top 735 have been making a loss for two consecutive years.
The Plimsoll analysis gives every company in the industry a rating which ranges from ‘strong’ to ‘in danger’. The analysis of all UK gambling companies shows that 50% of the market is rated as either ‘in danger’ or ‘caution’.
With the industry’s overall performance slipping, could companies simply be trying to improve their performance and grow through other means such as stricter payout criteria or more aggressive marketing and retention strategies?
Whether this is a deliberate strategy or not, how effective it is remains to be seen and it appears to be jeopardising the industry’s reputation.